Definition of "Indie"

Below is a quote from the website Urban Dictionary:

( http://www.urbandictionary.com/define.php?term=indie )

I felt it was important to research the actual definition of the term "Indie" as in today's society it not only has reference to a genre of music but also the expected audience characteristics; how the concepts of individualism have become ironically mainstream. This will have a large impact on the content of the photographs I include on my magazine as clearly the dynamic nature of the music industry has had a large affect on the audience, causing new fashion brands to become conventional (mise-en-scene) of the Indie genre.

Focusing on more of a traditional form of the Indie genre might not target the current audience who buys music magazines. Previously expected audience members of this genre still buy this form of magazine therefore I do not want to make LEAD completely go against conventions in case it has a negative effect on the magazines popularity. But (equally as risky) a change could target this new audience and make my magazine completely unique with a whole new ideology to that of existing magazines. During my photo shoot session I am going to use a number of different models portraying different images and then gain audience feedback giving me valued opinions on the most effective image.